Linking Consumer Perception of Store Image Using FANP
نویسندگان
چکیده
منابع مشابه
Linking Consumer Perception of Store Image Using FANP
Both theoretical and practical efforts in store image often neglect the characteristics that have interactions and mutual influence among attributes or criteria, even in the stages of different brand life cycles. This study aims at creating a hierarchical framework for the store image managements. The analytical network process and fuzzy sets theory have been applied to both share of mind in st...
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To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...
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Both theoretical and practical efforts in band images often neglect the characteristics having interactions and mutual influence among attributes or criteria, even in the stages of different brand life cycles. This study aims to create a hierarchical framework for brand image management. The analytical network process and fuzzy sets theory have been applied to both mindshare in brand images and...
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Sirkka L. Jarvenpaa a, Noam Tractinsky b and Michael Vitale c a Department of Management Science and Information Systems, CBA 5.202, B6500, University of Texas at Austin, Austin, TX 78712-1175, USA E-mail: [email protected] b Industrial Engineering and Management, Ben-Gurion University, Beer Sheva 84105, Israel E-mail: [email protected] c Melbourne Business School, The University...
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ژورنال
عنوان ژورنال: iBusiness
سال: 2012
ISSN: 2150-4075,2150-4083
DOI: 10.4236/ib.2012.41003